Randy DeMuesyMar 9, 20202 minBrandless folds, proving (yet again) the value of brands.The death of person&planet&health&sustainability-conscious Brandless hardly comes as a surprise. Yet another ‘disruptive’ on-line...
Randy DeMuesyMar 3, 20201 minDeath by a thousand cutsBy rough count, there were well over 2000 cuts in yesterday’s Super Bowl commercials (125 in the Hard Rock/J.Lo commercial itself, all...
Randy DeMuesyAug 7, 20192 minSurf upon the Ocean of MediocrityYou a business owner? Marketing director, maybe? Here’s an effective way to invest the next hour: Hop on the internet and poke around...
Randy DeMuesyJul 18, 20193 minA marketing lesson from Apollo 11This NASA chart showing the tactics, timing and trajectory of Apollo 11 is simply extraordinary. It makes the moon landing all the more...
Randy DeMuesyJun 11, 20192 minEverything old can be new again.In this dog-eat-dog world, a family sausage business making it well into the 3rd generation takes hard work and adherence. But picking up...
Randy DeMuesyApr 30, 20191 minWhat makes you so special?Funny, but many can’t answer that question. They can’t say what it is about their company that sets it apart. Makes it so meaningful to...
Randy DeMuesyApr 23, 20191 minDamn the strategy, full tactics ahead!Today, you have more marketing weapons than ever to use for a pointed attack. But without a plan, you might just poke your eye out. The...
Randy DeMuesyApr 16, 20191 minThe truth shall set you freeWhen you dig deep to uncover the core truth about your brand, and the human truths about your customers, and then discover the way both...
Randy DeMuesyApr 8, 20192 minYour sales not moving? You may need to 'Man Up'.Forgive the sexist-sounding tone of that headline, but ‘Manning Up’ relates to the first example of a brand looking beyond its product’s...
Randy DeMuesyApr 8, 20192 minWhat Facebook can teach about your mission statementThere’s an article describing Facebook’s mission statement evolution. First, it was ‘Making the world more open and connected.” Yet, with...
Randy DeMuesyMar 26, 20192 minGetting the cousins together: overcoming threats to a 3rd generation businessIt happens without anybody realizing. It may be happening right now. And it can threaten the very future of your family owned company....
Randy DeMuesyMar 20, 20191 minWhere do you find your brand?If you’re a family owned company getting ready to start succession planning, or possibly facing a changing market, you need to know where...
Randy DeMuesyMar 12, 20192 minWhat comes first: the Mission Statement or Brand Positioning?If you’re like most family owned businesses, you already have your mission statement. It may have been written down by the Founder before...
Randy DeMuesyMar 12, 20192 minWhen branding, ignorance is blissIt’s not always easy to develop a brand position for your own company. And for a very good reason. You need to discover new insights...
Randy DeMuesyMar 12, 20193 minDon't begin succession planning until you've done this firstIf you are the Founder of a successful family owned business, there is no shortage of business consultants urging you to engage in...
Randy DeMuesyFeb 12, 20192 minBranding is like bootcampThey get off the bus having different abilities, beliefs, attitudes, and habits. They drop their bags, get their shave, are issued common...
Randy DeMuesyApr 17, 20181 minThey're going to love youYour customers: for giving them something meaningful to expect. Your associates: for providing a clear picture of what their company is...
Randy DeMuesyMar 7, 20182 minBranding and the Bullshit BuzzerDuring branding workshops with company principles and employees, it’s my job to put my outside perspective to work, and therefore, my...
Randy DeMuesyMar 7, 20181 minDon't sell yourself shortWhen selling their business, some owners give away their most valuable asset. Their brand. Oh, sure, in planning for their exit, the...
Randy DeMuesyMar 7, 20183 minDon't use a jackhammer to do your brandingGood branding requires revealing useful insights about your company, your product and—especially—your target: those people whom you most...