The death of person&planet&health&sustainability-conscious Brandless hardly comes as a surprise. Yet another ‘disruptive’ on-line proposition with a tragical...

By rough count, there were well over 2000 cuts in yesterday’s Super Bowl commercials (125 in the Hard Rock/J.Lo commercial itself, all laboriously leading up...

You a business owner? Marketing director, maybe? Here’s an effective way to invest the next hour: Hop on the internet and poke around your competitors’ websi...

This NASA chart showing the tactics, timing and trajectory of Apollo 11 is simply extraordinary. It makes the moon landing all the more impossible, therefore...

In this dog-eat-dog world, a family sausage business making it well into the 3rd generation takes hard work and adherence. But picking up speed through the 4...

Funny, but many can’t answer that question. They can’t say what it is about their company that sets it apart. Makes it so meaningful to customers. So worth i...

Today, you have more marketing weapons than ever to use for a pointed attack. But without a plan, you might just poke your eye out. The best brand strategy b...

When you dig deep to uncover the core truth about your brand, and the human truths about your customers, and then discover the way both those truths are inte...

Forgive the sexist-sounding tone of that headline, but ‘Manning Up’ relates to the first example of a brand looking beyond its product’s design and features ...

There’s an article describing Facebook’s mission statement evolution. First, it was ‘Making the world more open and connected.” Yet, with friends locking ont...

It happens without anybody realizing. It may be happening right now. And it can threaten the very future of your family owned company. You all live in separa...

If you’re a family owned company getting ready to start succession planning, or possibly facing a changing market, you need to know where your brand stands. ...

If you’re like most family owned businesses, you already have your mission statement. It may have been written down by the Founder before the shingle even we...

It’s not always easy to develop a brand position for your own company. And for a very good reason. You need to discover new insights about the purpose your c...

If you are the Founder of a successful family owned business, there is no shortage of business consultants urging you to engage in succession planning sooner...

They get off the bus having different abilities, beliefs, attitudes, and habits. They drop their bags, get their shave, are issued common fatigues, forfeit t...

Your customers: for giving them something meaningful to expect. Your associates: for providing a clear picture of what their company is all about. Your execu...

During branding workshops with company principles and employees, it’s my job to put my outside perspective to work, and therefore, my charge to sometimes pla...

When selling their business, some owners give away their most valuable asset. Their brand. Oh, sure, in planning for their exit, the outside accounting fir...

Good branding requires revealing useful insights about your company, your product and—especially—your target: those people whom you most hope to inspire and ...