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  • Randy DeMuesy

They're going to love you

Your customers: for giving them something meaningful to expect.


Your associates: for providing a clear picture of what their company is all about.


Your executives: for creating a brand of real value.


Yes, there are rational reasons for people to want what you’re selling.


But when you also uncover the emotional ones, and craft a strong communications program blending the two, you end up with something truly powerful.


Your brand can be more than trusted and admired.


It can be loved.




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