By rough count, there were well over 2000 cuts in yesterday’s Super Bowl commercials (125 in the Hard Rock/J.Lo commercial itself, all laboriously leading up the 'big reveal' of Alex Rodriguez as the thief … ho-hum …).
The effectiveness of advertising messages is dying in front of our eyes.
Creative effort is being replaced by creative apathy.
“No big idea? No big deal … just pump up the beats per minute in the sound track and cut to match … viola! …” Zzzzzzzzzz.
>>>Dear reader, if you’re willing to state your favorite Super Bowl commercial in the comments below, I’m willing to bet it was one with a restrained number of cuts (which served at the pleasure of the idea—to further and enrich it, not hide that fact it was never there to begin with …
