Damn the strategy, full tactics ahead!
Today, you have more marketing weapons than ever to use for a pointed attack.
But without a plan, you might just poke your eye out.
The best brand strategy begins with clarity. And that is the first thing to bring to any new initiative.
Clarify the audiences, their motives, the goals, the barriers to those goals, the priorities, the relevant messages, and--only then--the most effective method of delivery.
So you can know you're saying the right thing to the right person in the right place at the right time.
And, by all means, do it with creative executions that assure you are saying it in the right way—to be noticed, welcomed, remembered, shared and acted upon.
Remember: Clarity before creativity.