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  • Writer's pictureRandy DeMuesy

What makes you so special?

Funny, but many can’t answer that question.

They can’t say what it is about their company that sets it apart. Makes it so meaningful to customers. So worth it.

Maybe you’re not so sure yourself.

Maybe you look at your market and think, “we ‘re all pretty much the same, here.”

And yet you look at other ‘me too’ markets like those pushing soda pop or sports shoes and you see stand-out brands like Coke or Nike and you think, man, those companies have just ‘got it’.

Well, here’s some news: you do, too. It’s in there. It’s in you.

Yes, make no doubt, you’ve definitely ‘got it’.

You just haven’t found it yet.

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