Randy DeMuesyMar 9, 20202 minBrandless folds, proving (yet again) the value of brands.The death of person&planet&health&sustainability-conscious Brandless hardly comes as a surprise. Yet another ‘disruptive’ on-line...
Randy DeMuesyMar 3, 20201 minDeath by a thousand cutsBy rough count, there were well over 2000 cuts in yesterday’s Super Bowl commercials (125 in the Hard Rock/J.Lo commercial itself, all...
Randy DeMuesyAug 7, 20192 minSurf upon the Ocean of MediocrityYou a business owner? Marketing director, maybe? Here’s an effective way to invest the next hour: Hop on the internet and poke around...
Randy DeMuesyJul 18, 20193 minA marketing lesson from Apollo 11This NASA chart showing the tactics, timing and trajectory of Apollo 11 is simply extraordinary. It makes the moon landing all the more...