Akron Canton Airport
With nearby parking, shorter lines and smaller crowds, this little airport offers a 'Better Way to Go' over that big, crowded, noisy airport up North. And, often times, a lower fare to get you there. brand positioning + tagline + concept & copy + BROADCAST PRODUCTION 4 TV + Prints ads + billboards + Radio + DiGITAL + COLLATERAL
RADIO "Punch Dummy"
The Highpoint Collection was a new line of very attractive, yet very durable fabrics, targeting two different audiences; marine and casual furniture. By emphasizing the appropriate added benefit to each market in a creative but relevant way, this campaign managed a cohesive look while breaking into two diverse markets. CREATIVE STRATEGY + concept & copy 4 print ad campaign
To better connect with their downtown neighbors, this urban grocer needed to convey it offered a variety of fresh, locally-sourced products, chef-prepared foods, and essentials like fine wines, all to help customers make the most of their own urban lifestyle. brand positioning + tagline + concept & copy 4 Website + Mailers + digital + newspaper ADS
meyer snow equipment
When it comes to stacking snow, nobody else stacks up to Meyer. They're always inventing smart ways to handle snow and ice. They needed some smart advertising and collateral pieces to help convince more and more snow plowing professionals to Switch to Meyer. CREATIVE STRATEGY + CONCEPTS & COPY + art direction & design + BROADCAST PRODUCTION 4 RADIO CAMPAIGN + Prints Ads + SELL SHEETS + SHOW BOOTH POSTERS + WEBSITE + DEALER SIGNAGE
"Black and White"
(the color of our competitor's plow)
"The Truth Hurts"
MASON CITY CLINIC
Their surgeons were skilled, but the administrators weren't pleased with how well their current ad campaign was operating. This billboard and print campaign refreshed their existing graphic look with a new layout, but more importantly, was injected with strong ideas to help bring admission levels back to life. messaging & creative strategy + concepts & copy + art direction & DESIGN 4 Print AD CAMPAIGN + BILLBOARDS + digital
collection auto group
This collection of dealerships offering an array of fine choices and excellent service required an array of brand and retail advertising that was anything but standard. CONCEPTS & COPY 4 prints ads + mailers + dealership posters + billboards + DIGITAL
children services levy
In November of 2013, the levy for Ashtabula County Children Services was defeated, losing by over 3000 votes. Just six months later, with this powerful levy campaign helping convince enough residents they needed to take a stand, it passed by 300 votes. campaign theme + communications strategy + concepts and copy + Tv and video production 4 Billboards + Print ads + digital + TV + yard signs + mailers + PR
Tv spot (with informational extension used IN web video)
They won’t be words that tell, they’ll be words that sell. With insight and impact and the indelible ability to connect with a particular human being — the one about to become your customer.
I’ll work with your designer, call in one of my own, or call on my own abilities — from concept through produced piece, you’ll have the creative direction you need for quality communications.
As a skilled brand strategist, I’m not scared to question iffy assumptions, stiff-arm embellishments, and clarify messages — all to assure your brand charges down a path that is clear and true.