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Message to the Director of Westlake Rec Center:

Thanks for taking a moment out of your day to review this.


When using the workout equipment in the Fitness Center, it's easy for people to 'zone out' and sit on the equipment staring into their phones or up at the TVs ... or even deep into the mirror across from them. Which isn't exactly fair to the other people waiting to use that equipment. Typically, a simple "Mind if I work in?..." will get them off, but not always before they 'snap out of it' and let you know they have "just one more set" ... which, apparently, you're supposed to stand there and wait for them to complete.

There is already a large sign near the entry containing the Fitness Center rules, but to be honest -- because of the density of text and uninspired design - it mostly goes unnoticed. And it obviously can't be seen once people are in the midst of their workout.

Engaging signage with more spirited messaging will help prevent people from zoning out, while providing others too timid to ask to work in an easy crutch -- something to simply point out.

And there are so many great opportunities for thoughtful placement around the Fitness Center: the elevated wall where the TVs hang, the round columns found here and there, the rubber flooring, and of course, the mirrors, racks and machines themselves. 

Below are ideas for possible creative messaging, centered around a common theme appropriate for a fitness center like ours: Strengthen Your Gym Etiquette.   

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Wall Decal at entrance:

24"x 36" > Four design options, each using the Westlake 'green' ...

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Wall Decals inside the gym

24"x 24" > Placed on elevated walls where TVs hang

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Small Decals inside the gym

12"x 3", 6"x 3", 4"x 3" > Placed on Columns, Mirrors, Equipment, Racks

NOTE: Decals could come in one of these color choices:

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12"x 12", 12"x 6", 12"x 3", 6"x 6", 6" x 3" > Placed near machines or benches

Floor Graphics inside the gym

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I'd like to hear your thoughts ....

Obviously, there are plenty more options here than are needed, and the suggestion is NOT to have messages peppering every inch of the gym. But the right combination of a few messages placed in thoughtful, strategic spots here and there would make a real and needed impact while reminding people of their obligations when sharing a fitness room with others, and how practicing each can "Strengthen Your Gym Etiquette".

Please call me after you've had a chance to consider this messaging idea ... I may be reached at 440.227.5059.

Thanks again for your consideration in this matter.

--Randy DeMuesy

© DeMuesy Creative Inc     -      all ideas, copy and design on this site is the property of DeMuesy Creative Inc 

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